Global Retailers Race to Adopt Digital Product Passports (DPP)
You will soon scan your clothes the same way you scan a boarding pass. That is the speed at which Digital Product Passports are moving. A Digital Product Passport, or DPP, is a small digital file that travels with every product. It shows where the item was made. Who made it. What materials went in. Plus how you can recycle it when you are done. So retailers are not treating this as a distant idea. They are preparing now. I saw this shift myself last month when a brand asked me to scan a jacket to check its fibre content. It felt simple. Almost obvious. Then you realise what it means. DPP is becoming a global rulebook. The European Union will soon make it mandatory. Other regions are setting their own timelines. Retailers want to get ahead before these rules hit. The push is strong. Big brands like Nike, H&M and Inditex are testing digital tags. Luxury houses are joining in too. They want to show where their materials come from. It helps build trust in a world that questions supply ...